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Storyboard / feel and look development and Shot list.

Feel and Look • Cinematic

involves colors, textures, and understanding the characteristics of an object and it’s spatial relationship with other objects.

“Cinematic” is quite liberally used today, and most people relate it to the wide aspect ratios. This term has the same explanation as if you say “this photograph is like a painting.”

Aspect Ratio

For cinematic footage, the aspect ratio is not mandatory to be 2.35:1 or 1.85:1 wide-screen. Many cinematographers and directors discuss the aspect ratio long before the first day of shooting the film. For that reason, the frame geometry has nothing to do with footage looking cinematic, but subconsciously, because of the domination of wide-screen ratios, we’ve gotten used to the fact we need a wider frame to look cinematic.

Color Palette

Color seats the tone and mood of a film before any of the actors have uttered a word.  Being able to use color to create harmony, or tension within a scene, or to bring attention to a key visual theme can be used to spectacular effect.

Planning the look

In post of course, a colorist can only work with the footage that you bring, and so it can be argued that the overall look and feel of the image is the responsibility of the production designer. This is carefully planned by art department as a whole in consultation with the director and cinematographer (DOP or Director of photography) long before cameras roll.

The Effect of Color

Color can affect us psychologically and physically, often without us being aware, and can be used as a strong device within a story. Knowledge gives you control, and control means you can manipulate and use color to give your work a powerful and beautiful edge.



storyboard is a graphic representation of how your video will unfold, shot by shot. It’s made up of a number of squares with illustrations or pictures representing each shot, with notes about what’s going on in the scene and what’s being said in the script during that shot.

Why You Need a Storyboard

Creating a storyboard might just sound like an extra step in the process of making a video or movie, but trust me — it’s a step you won’t want to ignore.

Best way to share your vision

A visual aid makes it much easier for you to share and explain your vision for your video with others.

We’ve all had experiences where we were trying to explain something and the other person just can’t see your vision. The core of this issue is that most stakeholders don’t have the experience of visualizing something off of a text deliverable, such as a script.

When you have a storyboard, you can show people exactly how your movie is going to be mapped out and what it will look like. This makes it way easier for other people to understand your idea.

Makes production much easier

When you storyboard a movie you’re setting up a plan for production, including all the shots you’ll need, the order that they’ll be laid out, and how the visuals will interact with the script.

The storyboard is a starting point or suggested thoroughline around which you can plan your coverage (all the angles you will shoot of a scene). This really comes in handy when you’re making your video, as it ensures you won’t forget any scenes and helps you piece together the video according to your vision.

Saves you time

While it may take you a little while to put your storyboard together, in the long run it will save you time in revisions later.

Not only will it help you explain your vision to your team, but it will also make the creation process go more smoothly.

Storyboarding can seem intimidating at first, but it’s an integral part of your video making process. It can help visualize your ideas for stakeholders, ensuring buy-in to what you’re proposing, and it will help the production and editing team execute your vision.

Shot list

A shot list is a document that maps out exactly what will occur and what will be used in that particular shot, or scene, of the film.

But, why is a shot list important?

It serves as a detailed checklist that gives the movie a sense of direction and prepares the crew for film expectations.

Shot lists are helpful for bigger productions that need shots at multiple settings or features several actors. It allows directors to organize their thoughts before filming begins and starts to form a shooting schedule.

Shots lists go hand-in-hand as part of the script writing and storyboarding.

For example, if you’re going to shoot a scene at a lake for the beginning and end of the movie, you want the shot list to compare all those shots with your script.  Once you’ve captured your shots, it will be time to start putting them together and building your video.